Project Overview
Prashna Manjhusha is a “play and earn” gaming app that rewards users with coins, cashback, and vouchers for completing game challenges and daily tasks. I led the UX/UI design to ensure a smooth, rewarding experience while maintaining simplicity and excitement across all user touchpoints.
Objective
To create a mobile-first platform that blends entertainment with micro-rewards, increasing user retention through gamification, progress tracking, and daily incentives.
Key Features
- Game Challenges: Users can choose from a range of casual games to play and earn coins
- Rewards Center: Coins can be redeemed for gift cards, discounts, or cashback
- Leaderboards & Badges: Competitive elements to motivate user engagement
- Wallet Integration: In-app wallet to track earnings and redemptions
Key Challenges
Balancing Fun & Function: Ensuring the app didn’t feel overly transactional while maintaining a strong reward system
Trust Factor: Users needed reassurance that rewards were real and redeemable — solved with transparent UX and social proof
Outcome
Boosted daily active use by designing an engaging reward flow with instant gratification. Created a scalable UI kit that could adapt to seasonal games and reward campaigns. Successfully positioned the app as a trustworthy "fun and earn" platform for Gen Z and casual mobile users
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