Project Overview
Prachi Gautam is a personal brand website designed for a digital marketing expert and business coach. The goal was to create a sleek, conversion-focused platform that showcases expertise, builds authority, and attracts students, learners and marketing leads to reach heights grow and make their future in this field
Objective
To design a personal portfolio site that serves as a powerful marketing tool — positioning the client as a thought leader, capturing leads, and promoting coaching programs and digital services.
Key Features
- Personal Brand Homepage: Clear messaging, professional photo, tagline, and call-to-action above the fold
- About Section: Storytelling-driven bio that builds trust and highlights credibility
- Service Offerings: Clean layout for digital marketing services and 1:1 coaching programs
- Lead Magnets & Funnels: Strategic CTAs for free resources, newsletter signups, and discovery call bookings
Design Aesthetic
Minimal, clean layout with emphasis on personal connection and clarity
Warm and approachable color palette with bold CTAs
Use of custom icons, branded photography, and consistent typography for a polished feel
Fully responsive for mobile, tablet, and desktop
Outcome
Created a complete, responsive personal brand website that converts traffic into leads and coaching Students. The site helped position the client as an authority in the digital marketing and coaching space, supporting content marketing and funnel strategy with a clean, high-impact design.
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